THIS JUST IN:
Airline yield management improved because analytical techniques uncovered the best predictor that a passenger would actually catch a flight he had booked: that he had ordered a vegetarian meal.
From The Economist's Special Report on Managing Information.
In the print edition, there is a glorious 14 pages, including a section on new ways of visualizing data.
There are 8 articles total- I've read 1.5 so far and linked to two. I couldn't find a link to the first one, and I'm too excited to spend time looking for them.
I'm super excited. AND vegetarian!
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